Revolutionizing Footwear in Canada: Less Waste, More Choice, Maximum Comfort
The footwear industry in Canada produces, sells—and discards—millions of pairs every year. This linear and highly polluting model is no longer sustainable.
At SIGFRIED YVAN, we are leading a new revolution in footwear: providing Canadians with comfort, elegance, and unlimited access to quality shoes, all while reducing the industry’s environmental impact.
The Alarming Numbers Behind Shoe Waste in Canada
Mountains of discarded shoes: 85% of used shoes in Canada end up in landfills; nearly 99% are not reused or repaired.
Part of a growing textile crisis: Shoes remain among the top categories of the 480,000 tonnes of textiles Canadians discard annually.
Very slow decomposition: A pair of sneakers can take 50 to 1,000 years to decompose, depending on its materials.
| Textile Type Percentage Ending in Landfill |
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|---|---|---|---|
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Canadians Are Big Shoe Consumers
Average number of pairs owned: The average Canadian adult owns between 10 and 12 pairs of shoes—this number increases to about 15 pairs for women.
Annual footwear spending: Canadians spend around $62 billion a year on clothing and footwear, with roughly $270 per person going to shoes alone.
Limited use: Many of these shoes are seldom or never worn, resulting in massive overconsumption and environmental damage.
SIGFRIED YVAN: The Brand Breaking the Mold
1. Premium Comfort, Accessible to Everyone
Our shoe design philosophy is based on foot-specific fit technology that adapts to your natural shape—blending comfort, craftsmanship, and timeless luxury for unmatched quality in Canada.
2. Unlimited Shoe Rental that Changes Everything
Say goodbye to shoe clutter, overconsumption, and buyer’s remorse:
Unlimited subscription: With SIGFRIED YVAN’s one-of-a-kind model, members enjoy limitless access to a rotating wardrobe of high-end shoes—tailored for every season or occasion.
Fewer shoes produced, less waste generated: Each pair is cleaned, maintained, and reintroduced into circulation—dramatically reducing the number of shoes sent to landfill.
Fully circular system: Shoes are reused over multiple cycles, maximizing the value of each pair while protecting the planet.
3. Infinite Style Options That Never Get Old
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For every event, season, and mood: Choose ethical, luxury, eco-friendly designs as you please.
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Fashion without guilt: Stay chic and current—without contributing to overproduction or waste.
The Budget Impact for Canadians
| Key Data Point | Value |
|---|---|
| Annual shoe spending per person | ~$270 |
| Average number of shoes owned | 10–12 pairs (higher for women) |
| Shoes discarded annually | 85–99% end up in landfill |
With our unlimited rental model:
- Canadians spend less money over time by renting instead of buying shoes that sit unused in their closets.
- There's always the perfect pair available, for any context, reducing the need to impulsively purchase more.
In Summary
SIGFRIED YVAN has a bold and clear vision:
To drastically reduce fashion waste with a fully circular, rental-based system.
To empower Canadians with unlimited access to premium footwear that delivers true comfort and freedom of choice—without waste or overconsumption.
Let’s transform fashion together—wear better, waste less.